Google Adwords
Duration: 1 day
Next Course : TBC/contact us for info
Cost: £297
concessions available
Times: 9:30am - 5.30pm
"HOW TO BOOST YOUR TARGETED TRAFFIC, SEND YOUR CONVERSION RATE SKYWARD, AND SLAY YOUR COMPETITION FOR GOOD ALL IN ONE DAY!"
Frustrated at your Google Adwords Campaign Results? Want to Really Learn How To Put Together a Great Campaign, Time After Time? Then Read on…
Tell me, have you experienced any of the following:
Low click through rates on your keywords
Been advised to use Google Adwords and not known where to start?
Spent a fortune on clicks with no sales to show for it?
…if you answered yes to any of the questions above, you've come to the right place!
If you have ever set up your own Google campaign you will know how easy it is to get started - hey, you can even have a campaign up and running and showing ads in 15 minutes. But then sit back and watch how quickly the money drains away without the results you desperately hoped for…
Join us in a one-day intensive seminar where you will learn all you need to know about using Google to boost your website traffic and skyrocket your online income!
This course is run by one of the UK’s foremost Google Adwords’ Professionals. He has created and managed successful campaigns for clients of all sizes and is a regular speaker at conferences and seminars.
What you will learn…
The Essentials:
- How to create and manage a well-structured Google campaign
- How to carry out effective keyword research
- How to get maximum traffic to your site for minimal outlay
- How to acquire more customers
- How to effectively market your business geographically
- Learn powerful techniques to boost your CTR (clickthrough rate)
In Addition:
- How to avoid the most common and costly mistakes that are costing many a fortune in clicks!
- Powerful tips, tools and techniques to multiply your ROI
- How to minimise your CPC (Cost per click) for each keyword
- Using Google Analytics to refine your campaigns
- How to effectively market your business geographically
- How to evaluate the level of competition in your sector
Course Features:
Introduction to online advertising & Google AdWords
- Types of online advertising
- Basics of pay-per-click advertising
- Introduction to AdWords
- Features
- Benefits
- Basic terminology
Account navigation
- Creating an account
- Understanding Campaign, Ad Group, and Keyword statistics
- Editing Campaign Settings
- Editing CPCs
- Account tools
Billing & Reports
- Report Center
- Billing Summary Page
- Billing cycle
Beginning Optimisation
- Choosing Keywords
- Creating compelling ad text
- Proper account structure
- Language & Location Targeting options
Advanced optimisation techniques
- Optimise to increase conversions
- Optimise to increase traffic
- Optimise to increase Quality Score
- Optimise for Google Network
- Ad types (Image, Flash, Video)
- Site targeting
- CPM bidding
Bidding strategies
- Budget Optimiser
Tracking ad performance
- Conversion Tracking
- Google Analytics
Advanced AdWords tools & features
- AdWords Editor
- Bulk Edit Tools
Troubleshooting
- "Why can't I see my ad?"
- Billing & payment options
- Common errors and how to avoid them
What else Is Included?
- Free £50 Advertising credit to get you started!
- USB with workshop materials
- Complimentary tools to help you
Book this course now by calling 0845 686 2888 or complete the online enquiries form or book and pay online
